09Drop 01

माझी मुंबई

Desi Roots

Same roots. New stories.

Desi Roots: oversized tee, tote and tumbler

The story

Why we drew it.

“Maajhi Mumbai”: my Mumbai, written in Marathi. For everyone whose roots run through the city, here or far away.

Devanagari “माझी मुंबई” paired with the line “Same roots. New stories.”: Mumbai and Marathi identity, made modern.

For: Marathi Mumbaikars, Mumbaikars abroad, and anyone who says “maajhi Mumbai” and means it.